Plant-it: One-Page Website

The Plant-it website allows customers to purchase plants and tools, and learn about the Plant-it Sustainability Club. The site has mobile-accessible features with the dropdown bar showing the navigation. The green colors represent plant life and the plant-friendly nature of the business motto, “Plant it for the planet.” Costa Std Bold for header use is consistent with the Plant-it logo font and has a plant-like feel to it. Gill Sans MT Reg and bold is used for the links, contact info, and body copy of the website. All of the imagery has the appropriate alt tags for accessibility. The structure of the site has the hero image and featured products as the first things to see, with other info being closer to the bottom of the site. Personas help provide structure to get a good feel for the accessibility of the site; the easy-to-follow navigation, and easier access to Plant-it’s socials.