Plant-it Nursery Branding & Brochure

Plant-it Nursery is a conceptual plant nursery business founded by three college students in 2023. Plant-it Nursery sells quality gardening tools and locally grown plants, and a tree is planted for each customer who makes their first transaction with Plant-it. Plant-it Nursery practices sustainability when it comes to their business and is very active with the local community with its sustainability club. The logo design is a plant pot leaves coming out of the side of the letter P, and it acts like the sapling growing out of the pot, with a round stripe above it to represent the earth, as the motto for Plant-it is “Plant-it for the planet”. The Identity system was also designed with the flowing objects on the business card and the letterhead representing leaves. The light greens and dark greens are the plant elements and background design, and the orange-brown color is the color of the pot and background design. Next, a 14 in x 8.5 in brochure displays merchandise, the sustainability club, the tree offers, and contact info are presented. The imagery conveys the environment inside the nursery and not just show imagery of the plants, customers and workers were included as well.